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Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting (Marketing in Action Series)
Posted on 2010-04-13
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Author: Roddy Mullin
Publisher: Kogan Page (2002) Binding: Paperback, 180 pages pricer: $22.95 ISBN-10: 0749436778 editorialreviews Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area. checked
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