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Marketing Automation: Practical Steps to More Effective Direct Marketing

In today's market, it takes more than good products and services to succeed.

Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.

Designed to get you quickly up to speed, you will discover:

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How to evolve complex, yet agile, customer communication strategies

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Ways to focus already limited marketing resources on the left opportunities

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Advice on viewing, tracking, and measuring results

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How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs

Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.

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	Business/Investing Ian Moore, «Does Your Marketing Sell? : The Secret of Effective Marketing Communications» (Repost) Ian Moore, «Does Your Marketing Sell? : The Secret of Effective Marketing Communications»Nicholas Brealey Publishing \| ISBN 1857883500 \| 2005 Year \| PDF \| 4,53 Mb \| 200 Pages“Jam packed with 80 illustrations and photographs of the best a ...
	Economics/Finances Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits Richard Rosen, "Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits" Wiley \| 2009 \| ISBN: 047016493X \| 208 pages \| PDF \| 2,6 MB Offering a common language, better processes, and a set of practical tools, ...
	Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting (Marketing in Action Series) Author: Roddy MullinPublisher: Kogan Page (2002)Binding: Paperback, 180 pagespricer: $22.95ISBN-10: 0749436778editorialreviewsDirect marketing is widely acknowledged as one of the most popular and effective marketing communications tools. M ...
	Marketing Automation: Practical Steps to More Effective Direct Marketing (Wiley and SAS Business Series) Author: Jeff LeSueurPublisher: Wiley (2007)Binding: Hardcover, 368 pagespricer: $39.95ISBN-10: 047012542XeditorialreviewsIn today's market, it takes more than good products and services to succeed.Successful marketing requires more precise ...
	International Direct Marketing: Principles, Best Practices, Marketing Facts International Direct Marketing: Principles, Best Practices, Marketing Facts326 pages \| Springer; 1 edition (December 6, 2007) \| 3540396314 \| PDF \| 37 MbDirect marketing is a fast-growing and dominant domestic marketing instrument in many co ...
	Economics/Finances International Direct Marketing: Principles, Best Practices, Marketing Facts (Repost) International Direct Marketing: Principles, Best Practices, Marketing Facts Publisher: Springer \| ISBN: 3540396314 \| edition 2007 \| PDF \| 315 pages \| 16,5 mbDirect marketing is a fast-growing and dominant domestic marketing instrument in m ...

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	Business/Investing Ian Moore, «Does Your Marketing Sell? : The Secret of Effective Marketing Communications» (Repost) Ian Moore, «Does Your Marketing Sell? : The Secret of Effective Marketing Communications»Nicholas Brealey Publishing \| ISBN 1857883500 \| 2005 Year \| PDF \| 4,53 Mb \| 200 Pages“Jam packed with 80 illustrations and photographs of the best a ...
	Economics/Finances Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits Richard Rosen, "Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits" Wiley \| 2009 \| ISBN: 047016493X \| 208 pages \| PDF \| 2,6 MB Offering a common language, better processes, and a set of practical tools, ...
	Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting (Marketing in Action Series) Author: Roddy MullinPublisher: Kogan Page (2002)Binding: Paperback, 180 pagespricer: $22.95ISBN-10: 0749436778editorialreviewsDirect marketing is widely acknowledged as one of the most popular and effective marketing communications tools. M ...
	Marketing Automation: Practical Steps to More Effective Direct Marketing (Wiley and SAS Business Series) Author: Jeff LeSueurPublisher: Wiley (2007)Binding: Hardcover, 368 pagespricer: $39.95ISBN-10: 047012542XeditorialreviewsIn today's market, it takes more than good products and services to succeed.Successful marketing requires more precise ...
	International Direct Marketing: Principles, Best Practices, Marketing Facts International Direct Marketing: Principles, Best Practices, Marketing Facts326 pages \| Springer; 1 edition (December 6, 2007) \| 3540396314 \| PDF \| 37 MbDirect marketing is a fast-growing and dominant domestic marketing instrument in many co ...
	Economics/Finances International Direct Marketing: Principles, Best Practices, Marketing Facts (Repost) International Direct Marketing: Principles, Best Practices, Marketing Facts Publisher: Springer \| ISBN: 3540396314 \| edition 2007 \| PDF \| 315 pages \| 16,5 mbDirect marketing is a fast-growing and dominant domestic marketing instrument in m ...

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