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Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting

Posted on 2010-03-16




Name:Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting
ASIN/ISBN:0749436778
Language:English
File size:4.34 Mb
Publisher: Kogan Page
ISBN: 0749436778
Publish Date: edition 2002-10-01
File Type: PDF
Pages: 180 pages
File Size: 4,34 mb
   Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting

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(Marketing in Action Series)

Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.

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