Economics/Finances David Abrahams - Brand Risk (0566087243)

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David Abrahams - Brand Risk

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding.

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	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
	Business/Investing Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM \| 1998-12-15 \| ISBN 0814404596 \| PDF \| 256 pages \| 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...
	Business/Investing Brand Risk Brand RiskGower Pub Co \| ISBN: 0566087243 \| 2008-03 \| PDF \| 224 pages \| 2 Mb Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and finan ...
	Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost) Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM \| ISBN 0814407544 \| October 2003 \| PDF \| 5.4 Mb \| 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...
	David J. Dowrick, «Earthquake Risk Reduction» David J. Dowrick, «Earthquake Risk Reduction»ISBN: 047149688X \| Publisher: John Wiley & Sons \| Publication Date: 2003-09-08 \| Number Of Pages: 520 \| PDF \| 11 MBBook DescriptionEncompassing theory and field experience, this book covers ...

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	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
	Business/Investing Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM \| 1998-12-15 \| ISBN 0814404596 \| PDF \| 256 pages \| 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...
	Business/Investing Brand Risk Brand RiskGower Pub Co \| ISBN: 0566087243 \| 2008-03 \| PDF \| 224 pages \| 2 Mb Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and finan ...
	Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost) Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM \| ISBN 0814407544 \| October 2003 \| PDF \| 5.4 Mb \| 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...
	David J. Dowrick, «Earthquake Risk Reduction» David J. Dowrick, «Earthquake Risk Reduction»ISBN: 047149688X \| Publisher: John Wiley & Sons \| Publication Date: 2003-09-08 \| Number Of Pages: 520 \| PDF \| 11 MBBook DescriptionEncompassing theory and field experience, this book covers ...

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