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Torsten H. Nilson, "Customize the Brand: Make it more desirable and profitable"

Marketing based on averages brings average results. This is not good enough in today’s intensely competitive environment.

Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.

In this innovative and groundbreaking book Torsten Nilson introduces the concept of the ‘customized brand’ - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.

He explains and illustrates with the help of numerous examples how companies can gain competitive advantage by adapting the total marketing mix to different customers, regardless of market sector.

One day all marketing will be like this!

This book will guide you to:

* Understand your customer better than anyone else

* Communicate better with your customer than anyone else

* Deliver a product or service that provides better perceived value than anyone else’s

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	The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Author: Duane KnappPublisher: McGraw-Hill (2008)Binding: Hardcover, 288 pagespricer: $27.95ISBN-10: 0071494413editorialreviewsBrand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise?, his secret formula ...

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	Business/Investing The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Duane Knapp " The Brand Promise: How Ketel One, Costco, Make-A-Wish,Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success" McGraw-Hill \| 2008-03-21 \| ISBN: 0071494413 \| 288 pages \| PDF \| 6,7 MB http ...
	Programming Killer Web Content: Make the Sale, Deliver the Service, Build the Brand Killer Web Content: Make the Sale, Deliver the Service, Build the Brand224 pages \| A&C Black; 1 edition (September 1, 2007) \| ISBN: 071367704X \| PDF \| 2 Mb"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is ...
	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM \| 1998-12-15 \| ISBN 0814404596 \| PDF \| 256 pages \| 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...
	Economics/Finances The New Economy of Nature: The Quest To Make Conservation Profitable Gretchen Daily, Katherine Ellison,"The New Economy of Nature: The Quest To Make Conservation Profitable" Island Press \| September 1, 2003 \| ISBN: 1559631546 \| PDF \| 260 pages \| 2.4mbThrough engaging stories from around the world, the author ...
	Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business John Foley, Julie Kendrick "Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business"No Mirror(s) Please!
	The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Author: Duane KnappPublisher: McGraw-Hill (2008)Binding: Hardcover, 288 pagespricer: $27.95ISBN-10: 0071494413editorialreviewsBrand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise?, his secret formula ...

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