Customer Management Excellence 9780470848531 30383 pdf (0470848537)

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Business/Investing Customer Management Excellence (Repost)

Posted on 2010-03-16

Name:	Business/Investing Customer Management Excellence (Repost)
ASIN/ISBN:	0470848537
Language:	English
File size:	1.5 Mb
ISBN:	0470848537
File Type:	PDF
File Size:	1.5 MB
Pages:	224 pages
Publish Date:	2002 Year
Other Info:	John Wiley

Business/Investing Customer Management Excellence (Repost)

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Mike Faulkner, «Customer Management Excellence»

& 8220; CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why?

Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the editor of Customer Management magazine, this book draws on Quest's research to reflect the current thinking behind today's front-runners in the customer management field. The authors challenge accepted thought processes and give realistic timeframes for implementing the innovative thinking that will produce tomorrow's Customer Management Excellence. & 8221;

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	Technical Customer Management Excellence Author: Mike FaulknerPublisher: John Wiley &amp; SonsPublish Date: December, 2002ISBN: 0470848537
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