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Culinary Taste: Consumer Behaviour in the International Restaurant Sector
Posted on 2010-08-15
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More Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings * Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography * Considers the importance of understanding these issues for business management and for success in the hospitality industry today looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry. With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Switzerland, this text discusses the issues involved from a multitude of angles, illustrating how an understanding of such factors can aid successful restaurant management. Visit my Profile - click at my nickname I share many new interesting eBooks every day .
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