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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Posted on 2010-04-13




Name:Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
ASIN/ISBN:0415282047
Author:B. Moingoen
Publisher:Routledge (2002)
Language:English
Pages:Hardcover, 208 pages
File size:1 Mb
   Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives


Author: B. Moingoen


Publisher: Routledge (2002)


Binding: Hardcover, 208 pages


pricer: $210.00


ISBN-10: 0415282047


editorialreviews

Demonstrates the broad reach of organizational identity, both as a theoretical perspective and as a management tool. Devoted to an issue of increasing importance in management theory and practice: organizational identity.




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