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Audiobooks & Video Training Conferences and Conventions: A global industry (Events Management)

Posted on 2010-09-27




Name:Audiobooks & Video Training Conferences and Conventions: A global industry (Events Management)
ASIN/ISBN:0750685441
Publish Date:2008, 2 edition
Language:English
Pages:424 pages
File size:8.3 Mb
Pages: 424 pages
Language: English
Publish Date: 2008, 2 edition
ISBN: 0750685441
File Type: PDF
File Size: 8,3 MB
Other Info: Butterworth-Heinemann
   Audiobooks & Video Training Conferences and Conventions: A global industry (Events Management)

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"Conferences and Conventions: A global industry (Events Management)" by Tony Rogers

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.

Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:

* Market segmentation and web marketing

* Conference and event budgeting

* Technology and communications, from video conferencing to web casting and pod casting

* Corporate social responsibility and sustainable and green events.

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