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Competitive Advantage - Creating and Suistaining Superior Performance
Posted on 2010-04-13
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More Michael E. Porter, "" Competitive Advantage introduces the concept of the value chain, a general framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation. The difference between value, that is, what buyers are willing to pay for a product or service, and the cost of performing the activities involved in creating it, determines profit. The value chain provides a rigorous way to uderstand the sources of buyer value that will comand a premium price, and why one product or service substitutes for another. A strategy is an internally consistent configuration of activities that distinguishes a firm from its rivals.Download:
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