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Economics/Finances Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

Posted on 2010-04-14




Name:Economics/Finances Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace
ASIN/ISBN:1403916187
Publish Date:2004-04-03
Pages:256 pages
File size:1.4 Mb
Publish Date: 2004-04-03
ISBN: 1403916187
Pages: 256 pages
File Type: PDF
File Size: 1.4 MB
Other Info: Palgrave Macmillan
   Economics/Finances Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

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Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney, "Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace"

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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