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Cause Related Marketing

Posted on 2010-03-15




Name:Cause Related Marketing
ASIN/ISBN:0750644818
Language:English
File size:2.3 Mb
Publisher: Butterworth-Heinemann
Publish Date: 1999
ISBN: 0750644818
File Type: PDF
Pages: 307 pages
File Size: 2.3 MB
   Cause Related Marketing

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Sue Adkins, " "

's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. '' is one of the most exciting areas in marketing today which benefits both business and society.

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