Brand Hollywood zip (0415354048)

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Paul Grainge, “Brand Hollywood”

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of â€˜total entertainmentâ€™.

Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on brandingâ€™s significance for commercial film and the industrial culture from which it is produced.

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	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
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	Technical Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Author: Sicco Van GelderPublisher: Kogan PagePublish Date: 06 October, 2003ISBN: 0749440236
	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
	Business/Investing Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM \| 1998-12-15 \| ISBN 0814404596 \| PDF \| 256 pages \| 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...
	Economics/Finances Paul Grainge - Brand Hollywood Paul Grainge - Brand HollywoodRoutledge \| 2007 \| ISBN: 0415354056 \| Pages: 224 \| PDF \| 5.32 MBFrom the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster e ...
	Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost) Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM \| ISBN 0814407544 \| October 2003 \| PDF \| 5.4 Mb \| 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...

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