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Brand Hollywood: Selling Entertainment in a Global Media Age

Posted on 2010-03-18




Name:Brand Hollywood: Selling Entertainment in a Global Media Age
ASIN/ISBN:0415354048
Language:English
File size:8.1 Mb
   Brand Hollywood: Selling Entertainment in a Global Media Age

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ISBN: 0415354048 Publisher: Routledge Author: Paul Grainge

Description:

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line

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