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Business/Investing Brand Bollywood: A New Global Entertainment Order

Posted on 2010-03-16

Name:	Business/Investing Brand Bollywood: A New Global Entertainment Order
ASIN/ISBN:	0761935347
Language:	English
File size:	1 Mb
Publish Date:	2006
ISBN:	0761935347
Pages:	240 pages
File Type:	PDF
File Size:	1 MB
Other Info:	Sage Publications Pvt. Ltd

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Derek Bose, "Brand Bollywood: A New Global Entertainment Order"

Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

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