Economics%2FFinances Statistics for Marketing and Consumer Research: Statistics for Marketing and Consumer Research

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	Economics/Finances Statistics for Marketing and Consumer Research
	Author: Mario MazzocchiPublisher: Sage Publications LtdPublish Date: June 5, 2008Pages: 432Product DescriptionBalancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing ... Tags : None, Posted on 2010-03-17

	Business Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
	Author: William O. BeardenPublisher: Sage Publications, IncISBN: 076191000XPages: 552In this handbook, one can compile and compare easily the consumer ethonocentrism scale, the sexual identity scale, value and lifestyle scale (VALS), Belk's ... Tags : Handbook Marketing Consumer Behavior Research , Posted on 2010-03-16

	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
	In this handbook, one can compile and compare easily the consumer ethonocentrism scale, the sexual identity scale, value and lifestyle scale (VALS), Belk's materialism scale, Personal involvement inventory (PII), consumer image of retailer ... Tags : Handbook Marketing Consumer Behavior Research , Posted on 2010-04-15

	Economics/Finances Interpreting Consumer Choice (Routledge Inerpretive Marketing Research)
	Interpreting Consumer Choice (Routledge Inerpretive Marketing Research)Routledge; 2009-08-19; ISBN: 0415477603; 186 pages; PDF; 1.5 MBInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This ... Tags : Consumer Marketing Choice Research Inerpretive , Posted on 2010-03-16

	Consumer Culture Theory, Volume 11 (Research in Consumer Behavior) (Research in Consumer Behavior) (Research in Consumer Behavior)
	Author: Russell BelkPublisher: JAI Press (2007)Binding: Hardcover, 321 pagespricer: $135.00ISBN-10: 076231446XeditorialreviewsDrawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art con ... Tags : Consumer Behavior Research Theory Culture , Posted on 2010-04-13

	Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)
	Author: S. RatneshwarPublisher: Routledge (2001)Binding: Library Binding, 236 pagespricer: $200.00ISBN-10: 0415220955editorialreviewsWhat is the nature of motives, goals and desires that prompt consumption behaviors? Why do consumers buy a ... Tags : Consumption Contemporary Consumer Studies Marketing , Posted on 2010-04-13

	An Introduction to the Law and Economics of Environmental Policy: Issues in Institutional Design (Research in Law and Economics) (Research in Law and Economics)
	Author: T. Swanson, R.O. ZerbePublisher: North Holland (2002)Binding: Hardcover, 540 pagespricer: $144.00ISBN-10: 0762308885editorialreviewsHardbound. An Introduction to the Law and Economics of Environmental Policy emphasises the importanc ... Tags : Economics Introduction Research Policy , Posted on 2010-04-15

	Understanding Green Consumer Behaviour: A Qualitative, Cognitive Approach (Consumer Research and Policy)
	Author: Sigmund WagnerPublisher: Routledge (1997)Binding: Hardcover, 308 pagespricer: $220.00ISBN-10: 0415157323editorialreviewsThis interdisciplinary text recommends a reorientation of contemporary cognitive research. Through the study of ... Tags : Consumer Behaviour Approach Policy Research , Posted on 2010-04-13

	Economics/Finances Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)
	Daniel C. Funk, "Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)"Butterworth-Heinemann ; 2008-10-31 ; ISBN: 0750686669 ; 272 pages; PDF; 1,6 MBConsumer Behaviour in Sport and Events emphasises the role of c ... Tags : Behaviour Marketing Consumer Events Sport , Posted on 2010-03-16

	Visual Marketing: From Attention to Action (Marketing and Consumer Psychology)
	Author: Publisher: Lawrence Erlbaum (2007)Binding: Hardcover, 320 pagespricer: $79.95ISBN-10: 0805862927editorialreviewsThis comprehensive volume aims to further research and theory development in visual marketing. By bringing together lead ... Tags : Psychology Marketing Consumer Attention Action , Posted on 2010-04-15

	Economics/Finances Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
	Robert J. Kaden "Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money" Kogan Page; 2006-03-01; ISBN: 0749445742; 232 pages; PDF; 1,3 MB Thousands of entrepreneurs and small businesse ... Tags : Guerrilla Marketing Research Business Money , Posted on 2010-03-15

	Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)
	Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) ebook for free download. The purpose of Marketing Research for Managers is to enable managers to become more informed rese ... Tags : Marketing Research Institute Third Edition , Posted on 2010-04-11