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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)

Posted on 2010-04-11




Name:Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)
ASIN/ISBN:0750654538
Language:English
File size:0.4 Mb
   Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)



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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informative* New material which highlights the impact of new technology* New case studies and examplesISBN: 0750654538, Author: Sunny Crouch, Publisher: Butterworth-Heinemann, Pages: 392, Publication Date: 2003-07-16

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