Prentice Hall Ptr Six Sigma For Marketing Processes Feb 2006 chm (013199008X)

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Business/Investing Six Sigma for Marketing Processes : An Overview for Marketing Executives, Leaders, and Managers

Posted on 2010-03-16

Name:	Business/Investing Six Sigma for Marketing Processes : An Overview for Marketing Executives, Leaders, and Managers
ASIN/ISBN:	013199008X
Language:	English
File size:	4.2 Mb
ISBN:	013199008X
Publish Date:	February 17, 2006
File Type:	CHM
Pages:	304 Pages
File Size:	4.2 Mb
Other Info:	Prentice Hall PTR

Business/Investing Six Sigma for Marketing Processes : An Overview for Marketing Executives, Leaders, and Managers

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Clyde M. Creveling, Lynne Hambleton, Burke McCarthy, "Six Sigma for Marketing Processes:

An Overview for Marketing Executives, Leaders, and Managers"

Book description:

This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to

* Develop a lean, efficient marketing workflow designed for growth

* Enhance the three marketing arenas for growth: strategic, tactical, and operational

* Identify leading indicators of growth and become proactive about performance improvement

* Strengthen links between customers, products, and profitability

* Redesign marketing work to streamline workflow and reduce variability

* Assess and mitigate cycle-time risk in any marketing initiative or project

* Leverage DMAIC to solve specific problems and improve existing processes

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