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Business/Investing Asymmetrische Bindungen in Geschäftsbeziehungen: Einflussfaktoren im Business-to-Business-Bereich

Posted on 2010-03-15




Name:Business/Investing Asymmetrische Bindungen in Geschäftsbeziehungen: Einflussfaktoren im Business-to-Business-Bereich
ASIN/ISBN:3834911968
Language:English
File size:1.77 Mb
Publish Date: 2008-09-12
ISBN: 3834911968
Pages: 207 pages
File Type: PDF
File Size: 1,77 MB
Other Info: Gabler
   Business/Investing Asymmetrische Bindungen in Geschäftsbeziehungen: Einflussfaktoren im Business-to-Business-Bereich



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Bettina Kühne “Asymmetrische Bindungen in Geschäftsbeziehungen: Einflussfaktoren im Business-to-Business-Bereich"

Das Management von Geschäftsbeziehungen spielt insbesondere im Business-to-Business-Bereich eine wesentliche Rolle für den Unternehmenserfolg. Solche Geschäftsbeziehungen sind meist von gegenseitigen Bindungen der beteiligten Unternehmen geprägt, also Kundenbindung auf der einen, Lieferantenbindung auf der anderen Seite. Diese sind jedoch häufig ungleich stark ausgeprägt.Bettina Kühne untersucht, welche Faktorendie Bindung an einen Geschäftspartner beeinflussen und wie es zu asymmetrischen Bindungen kommen kann. Die Autorin entwickelt ein Wechselkostenmodell zur Erklärung von Bindungen, welches die spezifitätsbedingten Bindungen sowie die Komponenten Vertrauen und Zufriedenheit berücksichtigt. Durch Gegenüberstellung der Faktoren und eine empirische Überprüfung im Automobilbereich zeigt sie, dass sich asymmetrische Bindungen in Geschäftsbeziehungen vor allem durch spezifitätsbedingte Bindungen erklären lassen.

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