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Business/Investing Alan Mitchell, Andreas W. Bauer - The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

Posted on 2010-03-15




Name:Business/Investing Alan Mitchell, Andreas W. Bauer - The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
ASIN/ISBN:1841124761
Language:English
File size:1.76 Mb
Publish Date: 2003
ISBN: 1841124761
Pages: 276
File Type: PDF
File Size: 1.76 MB
Other Info: Capstone
   Business/Investing Alan Mitchell, Andreas W. Bauer - The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business



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Alan Mitchell, Andreas W. Bauer - The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift thats making the old bottom line of corporate profitability the servant of a new master: a new person-centric bottom line of personal profitability or value in my life.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation “ containing important elements of both evolution and revolution “ is under way, how its undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

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