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Business/Investing Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)

Posted on 2010-03-16




Name:Business/Investing Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
ASIN/ISBN:1580530362
Language:English
File size:1.38 Mb
Publisher: Artech House Publishers
Publish Date: October 1999
Pages: 338 pages
Language: English
ISBN: 1580530362,1580530361
File Type: PDF
Other Info: 1.38MB
   Business/Investing Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)



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Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)

Product Description:

Demonstrates how to make the best use of marketing technology and organize the marketing department to perform at its highest level. Provides practical advice on key roles of team formation, modeling, campaign planning, statistical analysis, and how to best use available marketing media. DLC: Telecommunication--Marketing.

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