Business/Investing Winning Direct Response Advertising: From Print Through Interactive Media (0844234281)

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Joan Throckmorton, "Winning Direct Response Advertising: From Print Through Interactive Media"

Summary: Must-Read

Rating: 5

Joan's book is a must-read and a re-read for all direct marketing creatives. She breaks down the process so it's easy (and fun) to follow. Joan is a long-time solid creative strategist whose techniques work on traditional direct mediums and new electronic ones -- the rules never change...we just get more to deploy.

Summary: MUST-READING FOR ALL DIRECT MARKETERS

Rating: 5

Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.

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	Business/Investing Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Fred E. Hahn "Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition"Wiley (2003-03-21) \| ISBN 0471273503 \| 336 Pages \| PDF \| 2.1 Mb"Mr. Hahn's background in a ...
	Business/Investing How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing Dave Patten “How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing" Kogan Page \| 2008-05-01 \| ISBN: 0749451459 \| 256 pages \| PDF \| 4,2 Mb --mirror-->
	Business/Investing How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Jean-Marie Dru “How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising" Palgrave Macmillan \| 2007-09-04 \| ISBN: 0230600697 \| 256 pages \| PDF \| 1,2 MB In his previous bestselling books, global adverti ...
	Hot-Wiring Your Creative Process: Strategies for print and new media designers Curt Cloninger, "Hot-Wiring Your Creative Process: Strategies for print and new media designers"Peachpit Press \| ISBN: 0321350243 \| October 13, 2006 \| 264 pages \| PDF \| 14.7MB Supreme Court Justice Potter Stewart was once charged with deter ...
	Science/Engineering Handbook of Print Media Helmut Kipphan, "Handbook of Print Media"Springer \| ISBN: 3540673261 \| October 15, 2004 \| 1227 pages \| PDF (ROM) \| ~190MBLiterally everything you need to know about modern printing technology and practice is packed into over 1200 pages (and ...
	Business/Investing Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Robert W. Bly, "Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition"Publisher: McGraw-Hill \| 1998-04-11 \| ISBN 0844232432 \| PDF \| 416 pages \| 3.21 MB"Good business-to-busine ...

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	Business/Investing Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Fred E. Hahn "Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition"Wiley (2003-03-21) \| ISBN 0471273503 \| 336 Pages \| PDF \| 2.1 Mb"Mr. Hahn's background in a ...
	Business/Investing How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing Dave Patten “How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing" Kogan Page \| 2008-05-01 \| ISBN: 0749451459 \| 256 pages \| PDF \| 4,2 Mb --mirror-->
	Business/Investing How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Jean-Marie Dru “How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising" Palgrave Macmillan \| 2007-09-04 \| ISBN: 0230600697 \| 256 pages \| PDF \| 1,2 MB In his previous bestselling books, global adverti ...
	Hot-Wiring Your Creative Process: Strategies for print and new media designers Curt Cloninger, "Hot-Wiring Your Creative Process: Strategies for print and new media designers"Peachpit Press \| ISBN: 0321350243 \| October 13, 2006 \| 264 pages \| PDF \| 14.7MB Supreme Court Justice Potter Stewart was once charged with deter ...
	Science/Engineering Handbook of Print Media Helmut Kipphan, "Handbook of Print Media"Springer \| ISBN: 3540673261 \| October 15, 2004 \| 1227 pages \| PDF (ROM) \| ~190MBLiterally everything you need to know about modern printing technology and practice is packed into over 1200 pages (and ...
	Business/Investing Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Robert W. Bly, "Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition"Publisher: McGraw-Hill \| 1998-04-11 \| ISBN 0844232432 \| PDF \| 416 pages \| 3.21 MB"Good business-to-busine ...

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