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Business/Investing Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

Posted on 2010-03-15

Name:	Business/Investing Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
ASIN/ISBN:	0793186021
Language:	English
File size:	1 Mb
Other Info:	?; Download

Business/Investing Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

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More Publisher: Kaplan Business; New Ed edition

Language: English

ISBN: 0793186021

Paperback: 304 pages

Data: July 1, 2004

Format: CHM

Description: Danziger, who owns a marketing research and consulting company, dismisses people who worry that too much personal spending imperils individual financial security and crowds out public spending; she even cites the World Trade left attacks to argue that overshopping is a patriotic duty. left-thinking Americans, according to the author, encourage people to buy things they don't need by focusing on the shopping and ownership experience rather than on the good or service itself. This "sell the sizzle, not the steak" advice is not original, but this book elaborates on it by defining five types of consumers using 14 different "justifiers" to make unnecessary purchases; some of these are illustrated by a company that exploits the niche. The bulk of the book consists of statistical summaries of 37 different product areas. The sales approach is one-dimensional and described only in sketches, though the marketing text covers the theoretical ideas with more depth and balance. The book appears to be aimed at marketing consultants who need to brainstorm ideas in different product categories, and for this audience the author provides the enthusiasm to inspire proposals and enough data for the first draft.

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	Business Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior
	Business Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior
	Business/Investing Pamela Danziger, «Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior» (Repost) Pamela Danziger, «Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior»Kaplan Business \| ISBN 0793186021 \| 2004 Year \| CHM \| 1,19 Mb \| 304 Pages“ Danziger, who owns a marketing research and consulting co ...
	Technical Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior
	Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology) Author: Publisher: Lawrence Erlbaum (2005)Binding: Hardcover, 576 pagespricer: $160.00ISBN-10: 0805851542editorialreviewsOnline Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertisin ...
	Pamela Danziger, «Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior» Pamela Danziger, «Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior»Kaplan Business \| ISBN 0793186021 \| 2004 Year \| CHM \| 1,19 Mb \| 304 Pages“Danziger, who owns a marketing research and consultin ...

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