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Why CRM Doesn

Posted on 2010-04-10

Name:	Why CRM Doesn
ASIN/ISBN:	1576601323
Language:	English
File size:	2.4 Mb

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Book Description

There are at least eighty books available on customer relationship management (CRM), including three by Frederick Newell. Why does the world need one more? Because the old theories don& 8217;t work anymore! Companies have spent millions developing CRM systems to target specific customers for specific product offerings. This approach has left customers feeling stalked and targeted like hunted prey. How do companies reach customers and find out what they want? How can companies make their customers& 8217; lives easier and less stressful? By turning CRM on its head and transitioning to the new CMR. Newell explains how great companies have shifted from the outdated, sales-oriented Customer Relationship Management to the bold solution of Customer Management of Relationships (CMR). Because it forces companies to think of customers as individuals, CMR helps to build long-term relationships, create customer loyalty, and bring in profits over time instead of speedy, high-pressure, one-time sales. This book shows by lesson and example why the current CRM has failed, what needs to change, and how to make it work through new thinking and new technology. By moving beyond CRM to CMR, companies can satisfy and sell to today& 8217;s customer. .

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	Technical Why CRM Doesn%27t Work: How to Win by Letting Customers Manage the Relationship Author: Frederick Newell, Seth GodinPublisher: Bloomberg PrPublish Date: March, 2003ISBN: 1576601323
	Technical Wealth of Experience: Real Investors on What Works and What Doesn%27t Author: Andrew Clarke, Jack BrennanPublisher: John Wiley &amp; SonsPublish Date: 16 May, 2003ISBN: 047122684X
	Advertising and the Mind of the Consumer: What Works, What Doesn Author: Alice K. Sylvester, Max SutherlandPublisher: Allen & Unwin (2000)Binding: Paperback, 352 pagespricer: $24.95ISBN-10: 1865082317editorialreviews(Allen & Unwin) Reveals the secrets of successful campaigns over a wide range of ...
	Assessing Aid: What Works, What Doesn Author: World Bank, World BankPublisher: A World Bank Publication (1998)Binding: Paperback, 200 pagespricer: $33.00ISBN-10: 0195211235editorialreviewsAssessing Aid determines that the effectiveness of aid is not decided by the amount receiv ...
	What the IRS Doesn Author: Martin S. Cpa KaplanPublisher: Villard (2001)Binding: Paperback, 576 pagespricer: $16.95ISBN-10: 067978358XeditorialreviewsFilled with important IRS websites, state hot lines, and more than a thousand insider secrets, this widely ac ...
	It Doesn Author: John MalonePublisher: Wiley (2002)Binding: Hardcover, 240 pagespricer: $24.95ISBN-10: 047141431XeditorialreviewsDid you know. . .. . . that the woman who discovered the largest and most complete T. rex fossil on record was a high-sc ...

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