Advertising and the Mind of the Consumer: What Works, What Doesn (1865082317)

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Author: Alice K. Sylvester, Max Sutherland

Publisher: Allen & Unwin (2000)

Binding: Paperback, 352 pages

pricer: $24.95

ISBN-10: 1865082317

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(Allen & Unwin) Reveals the secrets of successful campaigns over a wide range of media, including advertising on the Internet. Takes the reader to the mind of the consumer to explain how advertising messages work, or misfire, and why. Previous edition: c1993. Softcover. DLC: Advertising--Psychological aspects.

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	Technical Wealth of Experience: Real Investors on What Works and What Doesn%27t Author: Andrew Clarke, Jack BrennanPublisher: John Wiley &amp; SonsPublish Date: 16 May, 2003ISBN: 047122684X
	Study Advertising and the Mind of the Consumer Advertising and the Mind of the ConsumerPublisher:Allen & Unwin Pty., Limited (Australia) (2000-10) \| ISBN-10: 1865082317 \| PDF \| 8.3 Mb \| 352 pagesJust how does advertising work? This text takes the reader into the mind of the consumer, ex ...
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	Economics/Finances Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (Repost) Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why By Max Sutherland, Alice K. SylvesterPublisher: Allen & Unwin 2000 \| 352 Pages \| ISBN: 1865082317 \| PDF \| 6 MB...makes for enjoyable as well as enlighteni ...
	EBook Torrents Advertising and the Mind of the Consumer - What Works, What Does
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