Business/Investing What's in a Name: Advertising and the Concept of Brands (0765609738)

Like Book123?! Give us +1

Free register and download UseNet downloader, then you can FREE Download from UseNet.

Download without Limit " Business/Investing What's in a Name: Advertising and the Concept of Brands " from UseNet for FREE!

More

What's in a Name: Advertising and the Concept of Brands

The book analyzes brands from the point of view of modern marketing theory, and deals, in detail, with the role of advertising in creating, building and maintaining strong brands-the lifeblood of any long-term marketing compaign. The work has ample empirical support and includes the latest research findings from both professional and academic fields. The authors also discuss the factors operating during a brand's conception, birth, growth and maturity, and dissect the patterns of repeat purchase of fast moving consumer goods.

This new edition also provides detailed coverage of the short-, medium- and long-term effects of advertising on sales of brands, and offers recommendations on how to develop and expose better advertising. Intended as a textbook for courses in marketing and advertising at the graduate level, the book will also benefit the entrepreneurs, brand managers in manufacturing companies and executives in advertising agencies.

My Links

Buy Book at Lowest Price on Amazon

To thank me use my links, please!

Rating:
2.5 out of 5 by Book123

Download Links
Server	Status
Direct Download Link 1	Alive
Direct Download Link 2	Alive
Download Link (Uploading.com)	Alive
Download Link (Depositfiles.com)	Alive
Download Link (Uploadbox.com)	Alive
Buy This Book at Best Price >>

Like this article?! Give us +1:

	Technical The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & Author: Inside the Minds Staff, Mike Toth, Christopher Santry, Aspatore Books Staff, AspPublisher: Aspatore BooksPublish Date: 01 April, 2003ISBN: 1587622319
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Joseph Sugarman, "Advertising Secrets of the Written Word:The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs"Delstar Pub \| ISBN: 1891686003 \| 312 pages \| PDF \| ...
	Advertising and Promotion: Communicating Brands Advertising and PromotionSage Publications Ltd \| 2005-02-16 \| ISBN: 0761941541 \| 280 pages \| PDF \| 1 MB"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chri ...
	Business/Investing Advertising Age Handbook Of Advertising Advertising Age Handbook Of Advertising McGraw-Hill \| 1 edition (November 1, 1999) \| 240 pages \| English \| ISBN : 0844224480,0844224480 \| PDF \| 2.21MBProduct Description:"Think of Advertising Age Handbook of Advertising as your handy guide ...
	Business/Investing Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs Publisher: Delstar PubLanguage: EnglishISBN: 1891686003Paperback: 312 pagesData: June 1, 1998Format: PDFDescription: Richard Thalheimer, President, The Sharper Image There are a lot of great copywriters, but Joe Sugarman is the best. He kno ...
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America Author: Joseph SugarmanPublisher: Delstar Pub (1998)Binding: Hardcover, 312 pagespricer: $39.95ISBN-10: 1891686003editorialreviewsfailedcheckedchecked

Share this page with your friends now!
Text link
Forum (BBCode)
Website (HTML)	' readonly />

DISCLAIMER:

This site does not store Business/Investing What's in a Name: Advertising and the Concept of Brands on its server. We only index and link to Business/Investing What's in a Name: Advertising and the Concept of Brands provided by other sites. Please contact the content providers to delete Business/Investing What's in a Name: Advertising and the Concept of Brands if any and email us, we'll remove relevant links or contents immediately.

Book123

Categories

Share With Friends

Archive by Date

Search Tag

Newest

Useful Links

Business/Investing What's in a Name: Advertising and the Concept of Brands

Related Articles

DISCLAIMER:

Comments (0) All