Technical Web Metrics: Proven Methods for Measuring Web Site Succes (1701370003)

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More Wiley; 1st edition (June 15, 2002)

Web Metrics: Proven Methods for Measuring Web Site Success/by Jim Sterne (Author)

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

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