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Study Valerie Feldmann - Leveraging Mobile Media

Posted on 2010-03-16




Name:Study Valerie Feldmann - Leveraging Mobile Media
ASIN/ISBN:3790815756
Language:English
File size:2.32 Mb
Publisher: Physica-Verlag Heidelberg
Publish Date: 2005-04-19
ISBN: 3790815756
File Type: PDF
Pages: 269 pages
File Size: 2.32 MB
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Valerie Feldmann - Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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