Business/Investing Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs (9780470260364)

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Author: by Craig Stull, David Meerman Scott, Phil Myers
Publisher: Wiley, John & Sons, Incorporated
Publish Date: June 2008
ISBN: 9780470260364
Pages: 224

Synopsis

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.

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	Business/Investing Where Value Hides: A New Way to Uncover Profitable Growth For Your Business Stuart E. Jackson "Where Value Hides: A New Way to Uncover Profitable Growth For Your Business" Wiley \| 2006-10-30 \| ISBN: 0470009209 \| 280 pages \| PDF \| 1,1 MB Where Value Hides introduces the Strategic Market Positioning theory, which ...
	Talk Up Your Business: How to Make the Most of Opportunities to Promote and Grow Your Small Business Mary Morel "Talk Up Your Business: How to Make the Most of Opportunities to Promote and Grow Your Small Business" Allen & Unwin \| 2006-07-01 \| ISBN: 174114423X \| 208 pages \| PDF \| 1,2 MB There are hundreds of daily opportunities for tal ...
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	Magazine Business-to-Business High-Tech Lead Farm™, Free The Kern Organization White Paper

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