Economics/Finances Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers (0471916900)

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Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble?

Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.

Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

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	Business/Investing Gravitational Marketing: The Science of Attracting Customers Jimmy Vee, Travis Miller, Joel Bauer “Gravitational Marketing: The Science of Attracting Customers" Wiley \| 2008-03-03 \| ISBN: 0470226471 \| 272 pages \| PDF \| 2,2 MB If you’re an entrepreneur, business owner, or sales professional, Gra ...
	Business/Investing 50 Powerful Ideas You Can Use to Keep Your Customers Paul R. Timm, Paul R. Phd. Timm, "50 Powerful Ideas You Can Use to Keep Your Customers"Publisher: Career Press \| 2002-04-15 \| ISBN 1564145999 \| PDF \| 160 pages \| 8.93 MBSince publishing the first edition of this classic that has sold over 2 ...
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