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True Greatness: Mastering the Inner Game of Business Success by Kevin Elko

How do you measure greatness? Whereas “excellence” is about becoming the best you can be at one particular thing, greatness moves you past routine success and onto a new plateau where your achievements are more meaningful and satisfying. It is a deliberate act of finding the best in yourself and making choices from a different mindset. It’s a way of seeing a special kind of "more" in your life. And while achieving greatness inevitably leads to profit and phenomenal success in business, it's also—surprise!—a profoundly satisfying way to live. This revelatory book contains a powerful step-by-step process showing you how to:

develop a clear idea of who you are and what you want • cultivate a positive new orientation from which better choices can be made • generate action in yourself and create unusual impact on others • overcome information overload • create a built-in mechanism to generate this sort of greatness consistently

Filled with inspiring examples from sports and business, this book points the way to a life lived more deeply and filled with joy, passion, success, excitement, and peace.

From the Inside Flap

With Wall Street in shambles and the market geniuses toppled from their thrones and scorned for exceptional greed, one thing is certain: There’s got to be a better way to measure success. Perhaps not surprising, it is beyond the relentless pursuit of money and possessions that lie the keys to a more meaningful and satisfying life. But how do we get there?

True Greatness helps you make the seismic mental shifts that unlock a hidden store of inner resources that everyone has within them—such as passion, kindness, and selflessness: qualities that spiritual leaders and philosophers have long known are essential for a happy, successful life. When you develop these qualities in yourself more fully and bring them to the workplace, you vastly improve your performance, your sense of self-worth, and the well-being of everyone around you. And it’s that, more than the drumbeat for more sales, more wins, more cutthroat competitive tactics, that propels us into the realm of true greatness.

Packed with both contemporary and historical examples from diverse fields—sports, business, religion, innovation, and more—this unique book brings to light a simple yet life-altering five-step plan for awakening and strengthening your inner greatness. You’ll learn how to:

• Discover and tap into your true passions to reveal where you should be focusing your energy.

• Point yourself and others toward a growth-oriented process, rather than merely praising for outcomes.

• Stay in the selfless zone, where focus, intentionality, and alignment emerge—and negatives such as fear, anger, jealousy, and backbiting are quickly resolved.

• Inspire others by generating inspiration in yourself and transmitting it as energy all around you.

Countless business books have told you how to manage your employees, improve your product, and hone your skills—how to focus on outcomes. But True Greatness does something else altogether. It shows you how you can consciously change yourself, and just watch the outward manifestations flow from the inner readjustment of your values and priorities. Reach for the higher plateau of true greatness, and live a life filled with passion, joy, purpose, and peace.

Kevin Elko is a human performance consultant who is widely known for his work with successful sports teams, such as the Dallas Cowboys, Pittsburgh Penguins, and Pittsburgh Steelers, as well as with Fortune 1000 companies, including Smith Barney and Merrill Lynch. He lives in Presto, Pennsylvania. Bill Beausay is a successful author and trainer. He lives in Houston.

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