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Technical Theories and Techniques of Marketing Management
Posted on 2010-08-11
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More Vinod N. Patel, Theories and Techniques of Marketing Management CONTENTS Preface v 1. Marketing Management and Marketing Functions 1 2. Marketing Management Organisation 59 3. Personal-marketing 80 4. The Marketing Executive 107 5. Theories and Techniques of Marketing 124 6. Marketing Meetings, Compensations and Marketing Contests 164 7. Marketing Force Management 215 8. Quality Management to Meet Customer Satisfaction 295 Index 307
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