Science/Engineering Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing (1600050794)

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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

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This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success.

Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career.

The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the left features in your product at the left time.

It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in.

Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success.

Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.

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	Technical Software Product Management: Managing Software Development from Idea to Product Author: Dan Condon, Aspatore Books StaffPublisher: Aspatore BooksPublish Date: 01 September, 2002ISBN: 1587622025
	Business Software Product Management Managing Software Development from Idea to Product to Marketing to Sales Execenablers
	Economics/Finances The Product Manager's Handbook: The Complete Product Management Resource The Product Manager's HandbookMcGraw-Hill \| 2000-06-01 \| ISBN: 0658001353 \| 304 pages \| PDF \| 1 MBWhat is a product manager? The overall responsibility of a product manager is to integrate the various segments of a business into a strategic ...
	Economics/Finances The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management Linda Gorchels, “The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management” McGraw-Hill \| 2003 \| ISBN: 0071410597 \| 228 pages \| PDF \| 1,3 MB The first all-in-one guide to the technique ...
	Business/Investing Linda Gorchels - The Product Manager's Handbook: The Complete Product Management Resource (Repost) Linda Gorchels - The Product Manager's Handbook: The Complete Product Management ResourceMcGraw-Hill \| 2000 \| ISBN: 0658001353 \| Pages: 304 \| PDF \| 1.01 MBThe Product Manager's Handbook is the essential guide to successful product managemen ...
	Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers) Author: Aspatore Books Staff, Dan CondonPublisher: Aspatore Books (2002)Binding: Paperback, 256 pagespricer: $44.95ISBN-10: 1587622025editorialreviewsSoftware Product Management decodes the software product management process with an emphas ...

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