Economics/Finances The Product Manager's Handbook: The Complete Product Management Resource (0658001353)

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The Product Manager's Handbook

What is a product manager? The overall responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximizing the value of a product by coordinating the production of an offering with an understanding of market needs. A product manager must oversee all aspects of a product or service line in order to create and deliver superior customer satisfaction while simultaneously providing long-term value for the company.

The Product Manager's Handbook covers all of these topics in a convenient, easy-to-follow presentation that includes:

* Hands-on charts for managing every key step, from concept to completion

* Practical checklists for evaluating progress at every critical stage

* Brief profiles in every chapter of specific product management roles, functions, and issues

* Real-world cases illustrating the challenges of product management in action

This thoroughly revised and updated second edition fully integrates the Internet and other digital technologies into the product manager's arsenal of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and more.

The product manager is frequently the source of the entrepreneurial spirit and sense of innovation that drives a successful organization. Learn to make the most of your product management system with this indispensable reference guide.

Enjoy this great book! Brought to you by SMIRK

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	Business Software Product Management Managing Software Development from Idea to Product to Marketing to Sales Execenablers
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	Business Software Product Management Managing Software Development from Idea to Product to Marketing to Sales Execenablers
	Economics/Finances Handbook of New Product Development Management by Christoph Loch, Stylianos Kavadias " Handbook of New Product Development Management "Butterworth-Heinemann \| Pages:560 \| 2007-10-28 \| ISBN:0750685522 \| PDF \| 2 Mb
	Science/Engineering Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing Publisher: Happy About \| Pages: 104 \| 2007-10-10 \| ISBN: 1600050794 \| PDF \| 1 MBProduct Description:This book teaches both new a ...
	Economics/Finances The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management Linda Gorchels, “The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management” McGraw-Hill \| 2003 \| ISBN: 0071410597 \| 228 pages \| PDF \| 1,3 MB The first all-in-one guide to the technique ...
	Business/Investing Linda Gorchels - The Product Manager's Handbook: The Complete Product Management Resource (Repost) Linda Gorchels - The Product Manager's Handbook: The Complete Product Management ResourceMcGraw-Hill \| 2000 \| ISBN: 0658001353 \| Pages: 304 \| PDF \| 1.01 MBThe Product Manager's Handbook is the essential guide to successful product managemen ...
	Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers) Author: Aspatore Books Staff, Dan CondonPublisher: Aspatore Books (2002)Binding: Paperback, 256 pagespricer: $44.95ISBN-10: 1587622025editorialreviewsSoftware Product Management decodes the software product management process with an emphas ...

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