T Levitt Marketing Myopia (ITAENG) rar (1826608701)

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Theodore Levitt - Marketing Myopia

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In quale business operate realmente? È una domanda apparentemente semplice, ma che dovremmo farci tutti prima che la domanda per i prodotti o i servizi della nostra azienda cominci a perdere colpi.

Il celeberrimo esperto di marketing, Theodore Levitt, dimostra in che modo un'azienda può diventare progressivamente obsoleta se non riesce a comprendere le esigenze del mercato e, perciò, quello che i suoi clienti le chiedono realmente.

ln Marketing Myopia, Levitt identifica i quattro miti più diffusi che mettono in pericolo le aziende e spiega con lucidità e chiarezza inche modo i leader aziendali possono concentrare la loro attenzione sui bisogni del consumatore.

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	Harvard Business Review on Managing Uncertainty (Harvard Business Review Paperback Series) Hugh Courntney, Jane Kirlsnd, Patrick Viguerie, De Geus Arie P., Claton M. Christensen, "Harvard Business Review on Managing Uncertainty (Harvard Business Review Paperback Series)"Publisher: Harvard Business School Press \| 1999-02 \| ISBN 08 ...
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