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Harvard Business Review on Marketing

Posted on 2010-04-13




Name:Harvard Business Review on Marketing
ASIN/ISBN:1578518040
Author:Harvard Business School Press
Publisher:Harvard Business School Press (2002)
Language:English
Pages:Paperback, 192 pages
File size:651.16 Mb
   Harvard Business Review on Marketing

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Author: Harvard Business School Press


Publisher: Harvard Business School Press (2002)


Binding: Paperback, 192 pages


pricer: $22.00


ISBN-10: 1578518040


editorialreviews

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.




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