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Paula Peters, ""

Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:

Logos that get attention Newsletters that generate business Sound bites that customers remember Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.Summary: A Great Marketing 101 Primer!Rating: 5As a small business owner myself, I've found a lot of useful tips from this book, from for do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters. It shows you how to create professional-looking promotional pieces without spending lots of money. I also really liked the guidelines to coming up with a 30-second sound bite, and writing an effective tag line (that actually says something useful...).Summary: Practical, Insightful, Real-LifeRating: 5Over the past several months I have applied many of the recommendations in this exceptional book. I am pleased to say my results have been extraordinary! Of particular help were the sections on sales letters, brochures and postcards. I have implemented many of Ms. Peter's recommendations and have been delighted with the positive response. This book is the real deal; well worth the investment. This book may become the paragon for future marketing books.Summary: Worth a look.Rating: 4There's nothing fancy about THE ULTIMATE MARKETING TOOLKIT by Paula Peters, and it's not the most compelling book around. But there is much to learn here and it is presented in a very easy to follow method. The book does tend to be pretty basic but would fit nicely with its' intended readers; small business owners and beginning copywriters. The book does have some great moments, such as creating the 30-second sound bite (Chapter 1) and creating the tag line (Chapter 3). Beyond that, the book is basic, but fairly thorough. As far as actual copy goes, there are chapters on postcards, press releases, print ads, brochures, web copy and newsletters. There are also samples of each at the end of the book. Summary: Great Toolkit. Lives up to its title.Rating: 5This is a great reference for anyone interested in marketing. I recently took a job that involves some marketing and do not have a background in business. I found the book to be very helpful in getting started and learning the bacics. The Ultimate Marketing Toolkit is very user freindly,keeps your attention and is filled with great advice. It has a unique feature in that you can start at any chapter. If you are interested in designing a business card you go to the correspondng chapter and if you want to work on brochure lay out you go to that one. Definitely a thumbs up!Summary: Easy-does-it marketing for beginners or prosRating: 4The Ultimate Marketing Toolkit is a wonderful reference for anyone seeking the basics of marketing a business. I am a writer who has found the book very helpful when working on web sites, brochures, etc. Especially for those who are not well-versed in marketing writing, this book gives the essentials in a clear, uncomplicated style. It is ideal for do-it-yourselfers including small businesses, newbies or nonprofits who want to increase their business through marketing their message.

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