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Business The Ten Demandments: Rules to Live by in the Age of the Demanding Customer (Repost)

Posted on 2011-08-26




Name:Business The Ten Demandments: Rules to Live by in the Age of the Demanding Customer (Repost)
ASIN/ISBN:0071387390
Publisher:McGraw-Hill
Publish Date:edition 2002
Pages:284 pages
Publisher: McGraw-Hill
ISBN: 0071387390
Publish Date: edition 2002
File Type: PDF
Pages: 284 pages
File Size: 1 mb
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The Ten Demandments: Rules to Live by in the Age of the Demanding Customer

There's no way around it. Executives, managers, and strategic thinkers around the globe are grappling with how to transform their organizations from product or service orientation to being customer driven. The 10 Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. In this customer-centric manifesto, customer experience guru Kelly Mooney scrutinizes the total customer experience. "Earn My Trust" . . . "Put Me in Charge" . . . "Inspire Me" . . . Each resulting demandment is a call to action from customers­­a call that is answered by the book's strategic insights, anecdotes, and action plans.

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