Business/Investing The Smart Organization, The: Creating Value Through Strategic R&D (087584765X)

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The Smart Organization, The: Creating Value Through Strategic R&D

Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart R&D--the building blocks of a corporate culture that emphasize making the left strategic decisions at the left times, and aligning organizational practices to support these decisions and sustain their results. The nine principles include embracing uncertainty, opening information flows, and encouraging systems thinking. Once in place, these values enable companies to make appropriate choices about their R&D planning, portfolio management, and project strategies.

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