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Economics/Finances The Regional Multinationals: MNEs and 'Global' Strategic Management

Posted on 2010-03-16




Name:Economics/Finances The Regional Multinationals: MNEs and 'Global' Strategic Management
ASIN/ISBN:0521842654
Language:English
File size:1.3 Mb
Publish Date: 2005
ISBN: 0521842654
Pages: 288 pages
File Type: PDF
File Size: 1,3 MB
Other Info: Cambridge University Press
   Economics/Finances The Regional Multinationals: MNEs and 'Global' Strategic Management

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Alan M. Rugman, "The Regional Multinationals: MNEs and 'Global' Strategic Management"

Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

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