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Technical Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)

Posted on 2010-04-06




Name:Technical Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)
ASIN/ISBN:0521833973
Author:onno
Language:English
File size:1.39 Mb
   Technical Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)





ISBN: 0521833973 Publisher: Cambridge University Press Author: Teresa da Silva Lopes

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Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these

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