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The Product Manager
Posted on 2010-04-13
|  |
Author: Linda Gorchels
Publisher: McGraw-Hill (2000) Binding: Hardcover, 304 pages pricer: $39.95 ISBN-10: 0658001353 editorialreviews 's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes 's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures. What is a product manager? The overall responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximizing the value of a product by coordinating the production of an offering with an understanding of market needs. A product manager must oversee all aspects of a product or service line in order to create and deliver superior customer satisfaction while simultaneously providing long-term value for the company. 's Handbook covers all of these topics in a convenient, easy-to-follow presentation that includes:
This thoroughly revised and updated second edition fully integrates the Internet and other digital technologies into 's arsenal of tools. The book includes all new information on what it takes to be a successful product manager. It explains 's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and more. is frequently the source of the entrepreneurial spirit and sense of innovation that drives a successful organization. Learn to make the most of your product management system with this indispensable reference guide. failed checked failed failed failed http://rapidshare.com/files/141306971/The_Product_Manager_s_Handbook.rar
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