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Business/Investing The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

Posted on 2010-03-16




Name:Business/Investing The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
ASIN/ISBN:0749454504
Language:English
File size:1.5 Mb
Pages: Kogan Page
Publish Date: 2009
ISBN: 0749454504
Pages: 272 pages
File Type: PDF
File Size: 1,5 MB
   Business/Investing The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

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William Higham, "The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit"

Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. Find out about new market trends spotted by the author, including the “Come Together” trend, the “Gender Blending” trend, and more.

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