Economics/Finances The New PR Toolkit: Strategies for Successful Media Relations (0130090255)

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The New PR Toolkit: Strategies for Successful Media Relations

From opt-in newsletters to Internet-based brand monitoring, from Webcasts to self-serve online pressrooms, professional communicators have an extraordinary range of new tools available to them. In The New PR Toolkit, you'll learn exactly how to make the most of these next-generation tools-while avoiding costly mistakes made by others.

Deirdre Breakenridge and Thomas J. DeLoughry review every new communications and marketing tool, answering the crucial questions you face in crafting your own programs

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	The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books) Author: Deirdre Breakenridge, Thomas J. DeLoughryPublisher: FT Press (2003)Binding: Paperback, 272 pagespricer: $34.95ISBN-10: 0130090255editorialreviewsBy now, PR professionals are well aware that a host of new tools have been created to t ...
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