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Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
Posted on 2010-04-28
|
Author: Deirdre Breakenridge, Thomas J. DeLoughry
Publisher: FT Press (2003) Binding: Paperback, 272 pages pricer: $34.95 ISBN-10: 0130090255 editorialreviews By now, PR professionals are well aware that a host of new tools have been created to transform their profession, presenting new opportunities and challenges for anyone using PR to strengthen brands and stakeholder relationships. The New PR Toolkit takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up-to-the-minute case studies and today's most creative public relations work. From opt-in newsletters to Internet-based brand monitoring tools, Webcasts to self-service press Web sites, this is the first book to show professional communicators how to make the most of all the new tools available to them. Deirdre Breakenridge and Thomas J. DeLoughry place the new PR tools in perspective, showing how to effectively integrate online and offline marketing, address privacy issues, and use the Net as a proactive crisis management tool. They conclude with a compelling preview of the future of PR, and a practical roadmap for becoming a strategic communicator.
Rating:
2.5 out of 5 by Book123 |
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