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G. Scott Budge, "The New Financial Advisor: Strategies for Successful Family Wealth Management"

With financial products becoming increasingly commoditized, the new competitive frontier for many advisors is centered on managing relationships. And as the role of financial advisor evolves from product salesman to solution provider and agent of change, you must develop a more sophisticated sense of how your client's family life and financial life are intertwinedâif you intend on excelling in this new environment.

Author G. Scott Budge is an expert in the dynamics of wealthy families and, over the course of his career, has worked extensively as a developer and educator of wealth advisors. Now, in The New Financial Advisor, Budge shares his insights and experiences with you.

Written with the serious financial professional in mind, this reliable resource contains the information you need to face and embrace the expanding role that many advisors must play in their clients' lives. Drawing on existing research and interviews with leading advisors at the top of their game, this book brings together the tools and techniques you can use to confidently and ethically operate in this arena.

The New Financial Advisor:

Examines the essential elements of a new service model that will allow you to grow your business in a more solution-driven versus product-driven environment

Prepares you to help clients deal with both planned and unplanned events that figure prominently in their livesâfrom retirement and college funding to disability and death

Provides you with a detailed look at what is known about the emerging psychology of money and wealth

Discusses how to adapt the skills you've already acquired to the reality of today's business and suggests some effective new ways to interact with clients

And much more

A detailed knowledge of investments, financial planning, estate planning, and risk management is necessary but not enough for advisors facing the emerging challenges of modern family wealth management. Understanding the new nature of this business will put you in a better position to achieve long-term successâfor both your clients and yourselfâand with The New Financial Advisor as your guide, you'll quickly discover exactly what it takes to make it in this demanding field.

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