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Business/Investing The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens

Posted on 2010-03-16




Name:Business/Investing The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens
ASIN/ISBN:0071416226
Language:English
File size:1.41 Mb
Publish Date: 2003
ISBN: 0071416226
Pages: 256
File Type: PDF
File Size: 1.41 MB
Other Info: McGraw-Hill
   Business/Investing The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens

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Anne Sutherland, Beth Thompson - Kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

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