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Business/Investing The Magazines Handbook (Media Practice)

Posted on 2010-03-15




Name:Business/Investing The Magazines Handbook (Media Practice)
ASIN/ISBN:0415170346
Language:English
File size:1.2 Mb
Publish Date: 2000-10-17
ISBN: 0415170346
Pages: 328 pages
File Type: PDF
File Size: 1,2 MB
Other Info: Routledge
   Business/Investing The Magazines Handbook (Media Practice)

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Jenny McKay, "The Magazines Handbook (Media Practice)"

Tracing the development of magazine publishing, McKay explores the business of magazines and the role of the magazine journalist. With the inclusion of specialist chapters on topics such as electronic publishing, she outlines the skills involved for these careers, looks at a range of feature writing and includes a discussion on "new journalism" and the status of reportage.

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