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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Posted on 2010-06-09




Name:The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
ASIN/ISBN:0137152221
Publish Date:2009-03-22
Pages:256 pages
File size:7 Mb
ISBN: 0137152221
Publish Date: 2009-03-22
File Type: PDF
Pages: 256 pages
File Size: 7 Mb
Other Info: Prentice Hall PTR
   The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff



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“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”

--Sheryl Sandberg, Chief Operating Officer, Facebook

“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the left actions to stay relevant and stay competitive.”

--David Mather, President, Hoovers, Inc.

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