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Dennis Meredith, "Explaining Research: How to Reach Key Audiences to Advance Your Work"

As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.

This authoritative guide shows how to:

· Develop a "strategy of synergy" that makes research communication efficient and effective

· Give compelling talks

· Build a professional Web site

· Write popular articles and books

· Persuade donors, administrators and other key funding decision-makers

· Produce news releases that attract media coverage

· Give clear media interviews

· Serve as a public educator in schools and science centers

Visit www.explainingresearch.com to learn more about the book and additional resources.

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